Privacy Policy

Privacy Policy

Thank you for visiting including the Samsonite Malaysia online store (“Website”).  This Website is operated Samsonite (Malaysia) Sdn Bhd (523966-D) Unit #15-10, Menara Q Sentral, 2A Jln Stesen Sentral, Kuala Lumpur Sentral, 50470 KL.  Your access to and use of this Website is subject to the following Privacy Policy and all applicable laws.

We understand your concerns about privacy and we want to assure you that Samsonite takes privacy matters seriously. Therefore, we are providing this Privacy Policy explaining our online information practices and the choices you can make about the way your information, including your personal identifiable information (“PII”), is collected and used.  If you have questions regarding this Privacy Policy, you may direct them to

We are totally committed to protecting the privacy of our Website visitors and customers. Our employees are customers themselves of other Internet sites and fully appreciate and respect the importance of privacy on the Internet. We will not disclose information about our customers to third parties except where it is part of providing a service to you e.g. arranging for a product to be sent to you, carrying out credit and other security checks and for the purposes of customer research and profiling or where we have your express permission to do so.

Your Consent

By submitting information to us and/or by using our Website, you give your consent that all information that you submit, including your PII, may be processed by Samsonite in the manner and for the purposes described below.  If you do not agree to be bound by this Privacy Policy, you may not access or use this Website.  We will not sell your name, address, e-mail address, credit card information or personal information to any third party without your permission, but we cannot be responsible or held liable for the actions of third party sites from which you may have linked or been directed to our Website.

Communication & Marketing

If you have made a purchase from our store we may periodically send you newsletters, emails featuring exclusive sales and promotions, and emails, text or multimedia message or in any other manner you have consented to and also requesting your feedback on our products and services.  In addition, we will send you order and shipping confirmation emails. You will also be given the opportunity to receive such communications from us and selected third parties when you become a member of Samsonite.

You can remove your email from our email list at any time.  All Samsonite members have the option to opt-out of receiving marketing communications from us and/or selected third parties. If you do not wish to continue to receive marketing from us and/or selected third parties you should opt-out by visiting 'Your Details' in 'Your Account' on the Website. You can access 'Your Account' once you register and login. Or click on the "unsubscribe" link in every Samsonite email communication that we may send you.  Or send an email to with “Opt-out” in the subject line and you will be unsubscribed from the mailing list without any cost.

When you enter a contest or other promotion, we may ask you for certain PII such as your name, address and/or email address in order to administer the contest, to send you promotional emails, notify winners and make the winners’ list publicly available pursuant to applicable law.  Your consent to such promotional use and disclosure of this information is a condition of your participation. In cases where the sweepstakes or promotional offer is co-branded with or sponsored by another party, we may share your information, with your consent, with that party.  Entering such contests and providing the required PII in these instances is solely your choice; you do not need to provide such information or enter such contests to browse this Website.


When you visit the Website, we use cookies to store and track information about your actions for the purposes of serving you better.

A cookie is a small information file that is sent to your computer, mobile or other device when you visit a website and it will recognize your device on future visits. These types of files do a number of different jobs such as remembering your preferences and chosen items, assisting you to improve your site experience as well as trying to ensure that the adverts or offers you see online are more relevant to you. These “cookies” can be divided into four types each of which is outlined below.

Category 1: Strictly Necessary Cookies

These cookies are essential in order to enable the site to provide services you have asked for such as remembering your shopping bag items.

Category 2: Performance Cookies

This type collect anonymous information on how people use the site and the data is merged with other users to enable us to improve how the site operates. For example, we utilize Google Analytics cookies to help us understand how customers arrive at our website, browse or use our website and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.

Category 3: Functionality Cookies

These remember choices you make such as language, search parameters such as size, colour or product line. These can then be used to provide you with an experience more appropriate with your selections and make the visits more tailored and pleasant. The information is also merged with other users on an anonymous basis to enable us to improve how the site operates. For example our Saved Items feature utilizes a cookie to remember the products which you have expressed a wish to save whilst browsing our website.

Category 4: Targeting Cookies or Advertising Cookies

These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. They remember the websites you have visited and that information is shared with other parties such as advertisers. For example we use third party companies such as Criteo to provide you with more personalised adverts when visiting other websites. You can change the settings on your browser to prevent cookies being stored on your computer or mobile device without your explicit consent. Your browser “help” section will normally provide details on how to manage the cookie settings. If you choose not to accept cookies, you may not be able to utilize or activate certain functions on the Website.

Site Statistics

We may disclose aggregate statistics about the number of visitors to the Website or number of purchases made as required by our investors. We use an independent measurement and research company to gather data regarding the visitors to this Website on our behalf using cookies and code which is embedded in the site. Both the cookies and the embedded code provide statistical information about visits to pages on the site, the duration of individual page view, paths taken by visitors through the site, data on visitors' screen settings and other general information. We use and store this type of information, as with that obtained from other cookies used on the site, to help it improve the services to our site visitors, users and costumers.

Protecting your security

We may use PII provided by you in order to conduct appropriate anti-fraud checks. PII that you have provided may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. This is done only to confirm your identity - a credit check is not performed and your credit rating is unaffected.

Disclosures of your information

We will not disclose and/or transfer any of your PII to any other parties without your consent.

In order to conduct our business more efficiently, we may disclose and/or transfer your PII you have provided to us to any of our group companies and/or third party service providers, agents and/or our affiliates or related corporations, and/or other third parties, whether located in Malaysia or overseas for the aforesaid purposes or other purposes as shall be agreed between you and us or as required by law from time to time.  Such third party service providers, agents and/or affiliates or related corporations and/or other third parties would be processing your PII either on our behalf or otherwise, for one or more of the above mentioned purposes or other purposes as shall be agreed between you and us or as required by law from time to time.

We may also disclose and/or transfer your PII to third parties:

  • in the event that ownership or control of us is assigned and transferred;
  • if we or substantially all of our assets are acquired by a third party, in which case PII which we hold about our customers may be one of the transferred assets; or
  • if we are required to disclose or share your PII in order to (i) comply with any legal obligation, (ii) enforce or apply our terms and conditions or (iii) protect our rights, property, or safety, our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Third Party Sites

The Website may contain links to and from the websites of our partner networks, advertisers and other third parties. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites. We cannot be responsible or held liable for the actions of third party sites from which you may have linked or been directed to the Website.

Checking Your Details

If you wish to verify the details you have submitted to us, you may do so by contacting us via the email address or address given below.  Our security procedures mean that we may request proof of identity before we reveal information.  This proof of identity will take the form of your e-mail address and password submitted upon registration.  You must therefore keep this information safe as you will be responsible for any action which we take in response to a request from someone using your e-mail and password. We would strongly recommend that you do not use the browser's password memory function as that would permit other people using your terminal to access your personal information.

Administration and Management of PII

We will take reasonable efforts to ensure that your PII is accurate and complete, if your PII is likely to be used by us to make a decision that affects you, or disclosed to another organisation.  However, this means that you must also update us of any changes in your PII that you had initially provided to us. We take no responsibility for relying on inaccurate or incomplete PII resulting from your failure to keep us updated of any changes in your PII that you had initially provided us with.

Children Privacy

You must be at least 13 years old to have our permission to use this Website, and at least 18 years old to register on our Website or make any purchases in our online store.  We do not knowingly collect, use or disclose PII about visitors under 13 years of age.  If you are under the age of 13, you can use this Website only in conjunction with your parent’s or guardian’s permission.  If you are under the age of 18 and wish to register on our Website or make any purchases in our online store, you may only do so in conjunction with your parent’s or guardian’s permission.

Changes to the Privacy Policy

We reserve our right to modify, change, interpret and add or remove portion of this Privacy Privacy at any time without any prior notice, by posting the revised version of this Privacy Policy on the Website. Your use of our Website following any such change constitutes your agreement that all information collected from or about you through the Website after the revised Privacy Policy is posted will be subject to the terms of the revised Privacy Policy.  Please check for the latest version of the revised policy which will be published on the Website.

From time to time, for example, because of changes in the law or technology or the way we operate our business, we may ask your permission to use the PII we have collected from you in new or different ways. We will do this by sending you a notice by email at the last email address you provided us, asking you to agree to the change. If you do not expressly agree to the change, we may, at our discretion, delete all or some of your PII from our databases to avoid using your information in ways to which you have not consented.

Transfer of Data Abroad

If you are visiting this Website from a country other than the countries in which our servers are located, the various communications will necessarily result in the transfer of information across international boundaries.  By visiting this Website and communicating electronically with us, you consent to the processing and transfer of your data as set out in this Privacy Policy.

Furthermore, sometimes data collected (whether electronically or otherwise) in one country will be processed and managed centrally in another by our affiliates and/or third parties.  By providing us your PII, you consent to its transfer to and processing in other countries as necessary.  Where we transfer your PII, please be assured that it will be handled in accordance with this Privacy Policy, relevant laws and best practices.

Where your PII is to be transferred out of Malaysia, we will comply with the Personal Data Protection Act 2012 (“PDPA”) in doing so. In this regard, this includes us taking appropriate steps to ascertain that the foreign recipient organisation of the PII is bound by legally enforceable obligations to provide to the transferred PII a standard of protection that is at least comparable to the protection under the PDPA.

Governing Law

This Privacy Policy forms part of our Website’s Terms of Use and as such shall be governed by and construed in accordance with the laws of Malaysia without regard to conflicts of law principles. You hereby consent and waive all objections to jurisdiction of the courts of Malaysia and to venue therein.


Should you have any enquiries concerning our Privacy Policy or on how we may improve the Samsonite shopping experience, please do not hesitate to contact our customer service team at:

Samsonite (Malaysia) Sdn Bhd (523966-D)

Unit #15-10, Menara Q Sentral,

 2A Jln Stesen Sentral 2,

 Kuala Lumpur Sentral,

 50470 KL

You may also contact our Data Protection Officer at

We always enjoy hearing from you. Any and all feedbacks are welcome and your business is very much appreciated.