- Postal address (including billing and shipping addresses)
- Telephone number
- Email address
- Credit and debit card number
- Profile picture
- Social media account ID
- Travel information, including trip flight information
- Date of birth
Collection of Personal Information
We and our service providers may collect Personal Information in a variety of ways, including:
- Through the Services: We may collect Personal
Information through the Services, e.g., when you sign up for a newsletter or make a purchase.
- Offline: We may collect Personal Information
from you offline, such as when you visit our stores, attend one of our trade shows, place an order over
the phone or contact customer service.
- From Other Sources: We may receive your
Personal Information from other sources, such as our affiliates, public databases, joint marketing
partners, social media platforms (including from people with whom you are friends or otherwise
connected) and from other third parties. In addition, if you elect to connect your social media
account to your Website account, certain Personal Information from your social media account will be
shared with us, which may include Personal Information that is part of your profile or your friends
We may use a third-party payment service to process payments made through
the Services. If you wish to make a payment through the Services, your Personal Information may be
party’s collection, use and disclosure of your Personal Information.
If you submit any Personal Information relating to other people to us or to our service providers in
connection with the Services, you represent that you have the authority to do so and to permit us to use the
How We May Use Personal Information
We and our service providers may use Personal Information:
- To respond to your inquiries and fulfill your requests, such as to
complete your transactions and provide you with related customer service.
- To send administrative information to you, such as changes to our
terms, conditions and policies, as well as marketing communications that we believe may be of
- To personalize your experience on the Services by presenting products
and offers tailored to you and to facilitate social sharing functionality.
- To allow you to participate in sweepstakes, contests and similar
promotions and to administer these activities. Some of these activities have additional rules
containing additional information about how we use and disclose your Personal Information.
- For our business purposes, such as data analysis, audits, fraud
monitoring and prevention, developing new products, enhancing, improving or modifying our Services,
identifying usage trends, determining the effectiveness of our promotional campaigns and operating and
expanding our business activities.
Disclosure of Personal Information
Your Personal Information may be disclosed:
- To our third-party service providers who provide services such as
website hosting, data analysis, payment processing, order fulfillment, information technology and
related infrastructure provision, customer service, email delivery, auditing and other services.
- To third-party sponsors of sweepstakes, contests and similar
- By you, on message boards, chat, profile pages and blogs and other
services to which you are able to post information and content (including, without limitation, our
Social Media Pages). Please note that any information you post or disclose through these services
will become public and may be available to other users and the general public.
- To your friends associated with your social media account, to other
website users and to your social media account provider, in connection with your social sharing
activity. By connecting your Services account and your social media account, you authorize us to
share information with your social media account provider, and you understand that the use of the
Other Uses and Disclosures
We also may use and disclose your Personal Information as we believe to be necessary or appropriate: (a) to
comply with applicable law, which may include laws outside your country of residence, to respond to requests
from public and government authorities, which may include such authorities outside your country of
residence, to cooperate with law enforcement, or for other legal reasons; (b) to enforce our terms and
conditions; and (c) to protect our rights, privacy, safety or property, and/or that of our affiliates, you
We may furthermore use, disclose or transfer your information to a third party in the event of any
reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion
of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).
We may also use and disclose Personal Information collected through the Services in other ways, with your
“Other Information” is any information that does not reveal your specific
identity or does not directly relate to an identifiable individual, such as:
- Browser and device information
- App usage data
- Information collected through cookies, pixel tags and other
- Demographic information and other information provided by you that
does not reveal your specific identify.
- Information that has been aggregated in a manner that it no longer
reveals your specific identity.
If we are required to treat Other Information as Personal Information under
applicable law, then we may use and disclose it for the purposes for which we use and disclose Personal
Information, as detailed in this Policy.
Collection of Other Information
We and our service providers may collect Other Information in a variety of ways, including:
- Through your browser or device: Certain
information is collected by most browsers or automatically through your device, such as your Media
Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system
name and version, device manufacturer and model, language, Internet browser type and version and the
name and version of the Services (such as the App) you are using. We use this information to
ensure that the Services function properly.
- If applicable, through your use of the App:
When you download and use the App, we and our service providers may track and collect App usage
data, such as the date and time the App on your device accesses our servers and what information and
files have been downloaded to the App based on your device number.
- Using cookies: Cookies are pieces of
information stored directly on the computer that you are using. Cookies allow us to collect
information such as browser type, time spent on the Services, pages visited, language preferences, site
location, and other anonymous traffic data. We and our service providers use the information for
security purposes, to facilitate navigation, to display information more effectively, and to personalize
your experience. We also gather statistical information about use of the Services in order to
continually improve their design and functionality, understand how they are used and assist us with
resolving questions regarding them. Cookies further allow us to select which of our advertisements
or offers are most likely to appeal to you and display them while you are on the Services. We may
not respond to browser do-not-track signals at this time.
If you do not want information collected through
declining or accepting a particular cookie (or cookies) from a particular website. You may also wish
to refer to http://www.allaboutcookies.org/manage-cookies/index.html.
If, however, you do not accept cookies, you may experience some inconvenience in your use of the
Services. You also may not receive advertising or other offers from us that are relevant to your
interests and needs.
- Using pixel tags and other similar technologies:
Pixel tags (also known as web beacons and clear GIFs) may be used to, among other things, track
the actions of users of the Services (including email recipients), measure the success of our marketing
campaigns and compile statistics about usage of the Services and response rates.
technologies to collect and analyze information about use of the Services and report on activities and
trends. This service may also collect information regarding the use of other websites, apps and
online resources. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/
, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout. We also use the
services of Emarsys to track and gather certain information on this website that helps us to better
understand our visitors’ needs related to our website, our services and/or our products. You
can learn about Emarsys’s practices by going to https://www.emarsys.com/ privacy-policy/, and opt out of them
by using the “unsubscribe” link at the bottom of any email that may send you, or by emailing
- IP Address: Your IP address is a number that is
automatically assigned to your computer by your Internet Service Provider (ISP). An IP address may
be identified and logged automatically in our server log files whenever a user accesses the Services,
along with the time of the visit and the page(s) that were visited. Collecting IP addresses is
standard practice and is done automatically by many websites, applications and other services. We
use IP addresses for purposes such as calculating usage levels, diagnosing server problems and
administering the Services. We may also derive your approximate location from your IP address.
- Physical/Site Location: We may collect the
physical location of your device by, for example, using the Internet, satellite, cell phone tower or
WiFi signals. We may use your device’s physical location to provide you with personalized
location-based services and content. We may also share your device’s physical location,
combined with information about what advertisements you viewed and other information we collect, with
our marketing partners to enable them to provide you with more personalized content and to study the
effectiveness of advertising campaigns. In some instances, you may be permitted to allow or deny
such uses and/or sharing of your device’s location, but if you do, we and/or our marketing
partners may not be able to provide you with the applicable personalized services and content.
Uses and Disclosures of Other Information
We may use and disclose Other Information for any purpose, except where we are required to do otherwise
under applicable law. In some instances, we may combine Other Information with Personal Information.
If we do, we will treat the combined information as Personal Information as long as it is combined.
THIRD PARTY SERVICES
practices of any third parties, including any third party operating any website or service to which the
Services link. The inclusion of a link on the Services does not imply endorsement of the linked site
or service by us or by our affiliates.
In addition, we are not responsible for the information collection, use, disclosure or security policies or
practices of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any other app
developer, app provider, social media platform provider, operating system provider, wireless service
provider or device manufacturer, including with respect to any Personal Information you disclose to other
organizations through or in connection with the Apps or our Social Media Pages.
We may use third-party advertising companies to serve advertisements regarding goods and services that may
be of interest to you when you access and use the Services and other websites or online services, based on
information relating to your access to and use of the Services and other websites or online services on any
of your devices, as well as on information received from third parties. To do so, these companies may
place or recognize a unique cookie on your browser (including through the use of pixel tags). They may
also use these technologies, along with information they collect about your online use, to recognize you
across the devices you use, such as a mobile phone and a laptop. If you would like more information
about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular
You may download the AppChoices app at www.aboutads.info/appchoices to opt out in mobile apps.
We seek to use reasonable organizational, technical and administrative measures to protect Personal
Information within our organization. Unfortunately, no data transmission or storage system can be
guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer
secure, please immediately notify us in accordance with the “Contacting Us” section
CHOICES AND ACCESS
Your choices regarding our use and disclosure of your Personal Information
We give you choices regarding our use and disclosure of your Personal Information for marketing purposes.
You may opt-out from receiving electronic communications from us by (1) following the
unsubscribe link in any marketing communication, (2) logging in on our website and changing the settings
in the “My Profile” section, or (3) by contacting us at email@example.com.
Similarly, to stop receiving SMS text messages, you will have to send an email to firstname.lastname@example.org to
unsubscribe the SMS contact.
We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you
opt-out of receiving marketing-related emails from us, we may still send you important administrative
messages, from which you cannot opt-out.
How you can access, change or suppress your Personal Information
If you would like to review, correct, update, suppress/restrict or delete Personal Information that you have
previously provided to us, or if you would like to transfer your Personal Information to another company (to
the extent this right to data portability is provided to you by applicable law), you may contact us by
writing to email@example.com or Unit #15-10, Menara Q
Sentral, 2A Jln
Stesen Sentral 2, Kuala Lumpur Sentral, 50470 KL
In your request, please make clear what Personal Information you would like to have changed, whether you
would like to have your Personal Information suppressed from our database or otherwise let us know what
limitations you would like to put on our use of your Personal Information. For your protection, we may
only implement requests with respect to the Personal Information associated with the particular email
address that you use to send us your request, and we may need to verify your identity before implementing
your request. We will try to comply with your request as soon as reasonably practicable.
Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any
transactions that you began prior to requesting a change or deletion (e.g., when you make a purchase or
enter a promotion, you may not be able to change or delete the Personal Information provided until after the
completion of such purchase or promotion). There may also be residual information that will remain
within our databases and other records, which will not be removed.
We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this
USE OF SERVICES BY MINORS
The Services are not directed to individuals under the age of twenty-one (21), and we do not knowingly
collect Personal Information from individuals under 21.
JURISDICTION AND CROSS-BORDER TRANSFER
The Services are controlled and operated by us from the United States and are not intended to subject us to
the laws or jurisdiction of any state, country or territory other than that of the United States. Your
Personal Information may be stored and processed in any country where we have facilities or in which we
engage service providers, and by using the Services you consent to the transfer of information to countries
outside of your country of residence, including the United States, which may have data protection rules that
are different from those of your country. In certain circumstances, courts, law enforcement agencies,
regulatory agencies or security authorities in those other countries may be entitled to access your personal
If you are located in the EEA: Some of the non-EEA countries are recognized by the European Commission as
providing an adequate level of protection according to EEA standards (the full list of these countries is
available here a hyperlink to EU Commission’s adequacy list online: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/adequacy-protection-personal-data-non-eu-countries_en.With
regard to transfers to other countries, we have put in place measures, such as [standard contractual clauses
adopted by the European Commission and binding corporate rules to protect your Personal Information. You may
obtain a copy of these measures by contacting European Commission https://ec.europa.eu/info/about-european-commission/contact_en or
by following this link: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_en.
We ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., social security
numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs,
health, biometrics or genetic characteristics, criminal background or trade union membership) on or through
the Services or otherwise to us.
Samsonite (Malaysia) Sdn Bhd (523966-D) Unit #15-10, Menara Q Sentral, 2A Jln Stesen Sentral, Kuala Lumpur
Sentral, 50470 KL is the company responsible for collection, use and disclosure of your Personal
Information. You can contact us at firstname.lastname@example.org.
Unit #15-10, Menara Q Sentral,
2A Jln Stesen Sentral 2,
Kuala Lumpur Sentral,50470 KL
Because email communications are not always secure, please do not include credit card or other sensitive
information in your emails to us.